According to the Wall Street journal, the media reports, Google India company supervisor onam Dan accept interview, telecommunications companies have invested heavily in high-speed wireless infrastructure, and smart phones more and more cheap price, India's network users to 2014, expected from the current 100 million in to 300 million about.
Even without the help of the progress of science and technology, India has also is second only to China and the United States as the world's third-largest network market, and now only 8% of the 1.2 billion population, the future of the Internet is very huge development space.
Onam Dan was Microsoft's director, 3 months to take over Google's India business, he said: "although infrastructure still face many challenges, India has some 100 million people online, every day they spend a lot of time online, also on online do many things."
However, Google and other Internet companies want from the rapid expansion of network, and making money in population is not so easy. India is a year of online advertising spending only about $200 million, compared with $80 billion of the global market, insignificant. Ticket and movie tickets online sales of electronic commerce, each year, only create around revenues of $5 billion, and China about $80 billion more obvious.
Google has not revealed in the Indian business achievements, but analysts estimate should have online advertisement market local half, but in the Google $29.3 billion last year revenue, the proportion of still extremely low.
Onam Dan said, Google and the note, the flow of online advertising spending is beginning to accelerate. He pointed out that, in India the habit online search product and service information, 65% for car buyers information first step was to search on the Internet, this tendency to advertising and business would have been important.
He said that, with the mobile phone company, all the car factory to spend a lot of money in TV and newspaper ads, and with rich urban customers for claim the object, but although they appeal a target is ninety percent Internet users, the company but little money to buy online advertising sales promotion product.
Onam Dan said, he will try to change the mentality of advertisers. "They must establish digital first strategy,...... because for many industry to today's digital advertising not only can reaching the most valuable customer base, they can and in a fun way to lock them." "
According to the Wall Street journal, the media reports, Google India company supervisor onam Dan accept interview, telecommunications companies have invested heavily in high-speed wireless infrastructure, and smart phones more and more cheap price, India's network users to 2014, expected from the current 100 million in to 300 million about.
Even without the help of the progress of science and technology, India has also is second only to China and the United States as the world's third-largest network market, and now only 8% of the 1.2 billion population, the future of the Internet is very huge development space.
Onam Dan was Microsoft's director, 3 months to take over Google's India business, he said: "although infrastructure still face many challenges, India has some 100 million people online, every day they spend a lot of time online, also on online do many things."
However, Google and other Internet companies want from the rapid expansion of network, and making money in population is not so easy. India is a year of online advertising spending only about $200 million, compared with $80 billion of the global market, insignificant. Ticket and movie tickets online sales of electronic commerce, each year, only create around revenues of $5 billion, and China about $80 billion more obvious.
Google has not revealed in the Indian business achievements, but analysts estimate should have online advertisement market local half, but in the Google $29.3 billion last year revenue, the proportion of still extremely low.
Onam Dan said, Google and the note, the flow of online advertising spending is beginning to accelerate. He pointed out that, in India the habit online search product and service information, 65% for car buyers information first step was to search on the Internet, this tendency to advertising and business would have been important.
He said that, with the mobile phone company, all the car factory to spend a lot of money in TV and newspaper ads, and with rich urban customers for claim the object, but although they appeal a target is ninety percent Internet users, the company but little money to buy online advertising sales promotion product.
Onam Dan said, he will try to change the mentality of advertisers. "They must establish digital first strategy,...... because for many industry to today's digital advertising not only can reaching the most valuable customer base, they can and in a fun way to lock them." "
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