April 6, in 2011, China Taiwan mobile phone manufacturer HTC 337.9 billion market value of more than nokia, 328.4 billion market value. HTC, apple become the second home market value after nokia handset manufacturers beyond. This means that HTC has become a global market capitalisation, after apple's mobile phone manufacturer.Judging from the brand pattern, global mobile phone manufacturer HTC have entered into the first camp, this halfway tonsured brand, exactly is how to do come? It for nokia to transcend what behind and contain industrial password? Beyond HTC would again after beyond undertakes after all?
2010, become the global handset market HTC the biggest a dark horse. Taiwan's HTC HTC full international electronics Co., ltd., established in May 1997, 15, is located in Taiwan taoyuan. Before 2006, OEM, ODM (HTC reprographic systems with Original Design manufacturers themselves up, their Design products to other brands tiepai) primarily, for euramerican each big operators do the custom mobile phone, own product not foreign sales. In addition to HTC phones, OEM outside the mainstream product includes the PDA products, such as HP IPAQ series, compaq, DELL and some other brands, Palm PDA are the OEM by HTC.
Since since June 2006 started to develop their own brands to HTC at present, the main production Microsoft Windows Mobile/well phone7 and Google Android system smartphone.
More than four years on the road, the HTC independent brand in the global handset market it go automatics. The latest data show that HTC q3 2010 annual 2460 million mobile phone shipments of HTC, with 2009 110.3% 11.7 million, a sharp increase income reached 70 billion, a rise in 2009, while its profit is 93 percent to $1.3 billion. The average price to HTC phones by early 2010 $339 end of up to $364, it shows the position in high-end smartphone HTC is gradually firm. At present, the fourth largest HTC has become a global smartphone manufacturers.
Meanwhile in global Android smartphone market, HTC has become the unquestioned boss. U.S. mobile analysis firm Flurry, according to data released by the 2010 global Android smartphone market, HTC occupying the biggest market share, accounting for more than 30% than 32%. Samsung, MOTOROLA respectively by 27%, 24 percent followed by market share.
ZDC data also reflected in the mobile phone market HTC is rising popularity. 2009, the mobile market in China's overall HTC smartphone market, the users about proportion only 2.2%, respectively, but now has to 3.7% achieved 9.3 per cent, respectively, ranking before users about 11.7% top brand. By 2010 China HTC has become the fastest growing smartphone market brand. HTC has become the global handset market an important force of how to do it, it is come from? It is also an initiative which behind successful password?
Come from industry password. HTC Fundamentals in place, deep industry accumulation is the prerequisite to come to HTC Although started in 2006 with "HTC HTC" brand to sell their own mobile phone products in mobile phone industry, but the accumulation of HTC has nearly 10 years. In 1997, with HTC beginning, foundry cuts mobile phone industry, but due to ODM primarily, therefore HTC foundry process, in which the OEM products for design has strong autonomy. And the HTC foundry object is mainly to the product more picky, demand higher operators in America and Europe and HP, DELL and other international well-known manufacturers. This became good appearance, HTC source of user interface design ability.In 2002, Microsoft announced the Pocket PC operating system, this happen please Phone is the first needle Mobile operating system, developed by Microsoft Pocket PC operating system please wireless communication equipment happen foundry, HTC phones with Microsoft's operating systems forged a close relationship to HTC Windows Mobile, this also is occupied 80% share global Mobile Phone system the basic reasons. In 2008, with Google and HTC cooperation, for Google design, launch first Android smartphone G1.
It is through with Microsoft, Google and step by step the numerous upstream and downstream firms qualcomm HTC has accumulated, the cooperation of rich smartphone development and promotion of experience, and these experience becomes why HTC, but can thus monastic halfway based conditions.
Accurately grasp the tidal current, seize the key HTC Android become from behind HTC onto the independent brand road spent more than four years, its market value realized the growth 30 times. All these benefits from HTC smartphone and trends of the industry renovation accurately. In 2007, joined by Google HTC announced the opening of the dominant phone alliance, and in 2008 for Google design, developed the first Android phone G1, namely system intelligence HTC Dream. This is first time HTC smartphone platform will be expanded to Windows Mobile fields besides.And Google's cooperation, make the founder of HTC phones become Android phones, and leaders in the earliest faction become Android phones become wet, in Android market mainstream, user focus, HTC became seize the opportunity preparation person.
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